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| Case Study #6 (Charters) |
Shrimp seeds, a product of inland shrimp farming, are required in very large quantities in season. The shrimp seeds are temperature and time-sensitive and have a high mortality rate. The seeds are harvested in the late afternoon/evening to avoid deterioration due to high temperatures.
Analysis
The late harvesting of the seeds, the high volumes involved and the sensitivity of the shipments are incompatible with scheduled flights and require dedicated handling. Delivery within a fixed time frame is mandatory
Business Solution
Blue Dart provides early morning charter flights. This supports a late harvesting schedule, and provides a dedicated team to handle the sensitive shipment. It also ensures delivery at the destination within the required time-parameters to eliminate the high-mortality rate. |
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