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| Case Study #9 (Dart Apex - Air Package Express) |
A Pharmaceutical major requires countrywide distribution of its diagnostic kits to hospitals and laboratories. The kits are highly temperature-sensitive, have a definite shelf-life in normal ambient temperature conditions, and must be delivered within a maximum time frame of 72 hours anywhere in India. The kits are also of high-value and special, professional handling up to destination is imperative.
Analysis
The time and temperature-sensitivity of the product calls for extreme care, speed and reliability. The high-value entails regulatory clearances for delivery into various states.
Business Solution
Blue Dart offers its multi-modal Dart Apex (Air Package Express) services that provide day-definite deliveries and a cost-effective reliable solution for shipments that require regulatory clearances. Power Dart is installed in the customer's premises to enable him to interface electronically with Blue Dart for all his shipping and billing requirements, and to update him with real-time tracking of his shipment up to delivery.
The customer has a reliable distribution solution and an information management system that effectively empowers him with control over his sensitive, high-value shipments |
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