Yes Bank and Blue Dart tie up 10 increase e-Commerce market share

News Clip:Cargo Talk, National

October, 2013

The Home Delivery Model of e-tailing with "Cash on Delivery" as the USP has seen tremendous growth in last few years; however, it carries the inherent risk of fraud, counterfeit, mutilation and theft which increase the operational cost of the company. Significantly, recently Yes Bank has further simplified its e-Commerce, Cash on Delivery platform through its Mobile Point of Sales (MPOS) mechanism. According to Blue Dart sources, the MPOS is a first of its kind payment mechanism that uses mobile device based GPRS connectivity to facilitate debit/credit card paymentﾷ and it has proven extremely beneficial for Blue Dart. Yogesh Dhingra, COO & Finance Director, Blue Dart Express informed that this solution from Yes Bank was an ideal fit in Blue Dart's delivery system and another opportunity to add value to customer services.