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Blue Dart's social initiative - Blue Edge: Empowering Lives, gives hope to 50 new students

ᄋ Third batch of 50 'Blue Edge' students felicitated in a ceremonyThird batch of 50 'Blue Edge' students felicitated in a ceremony

ᄋ Certificates and trophies handed over by Anil Khanna

Mumbai : January 23, 2009:

Blue Dart Express Limited, South Asia's number one express air and integrated transportation, distribution and logistics Company, last evening felicitated the third batch of 50 students who have successfully completed their 'Blue Edge' program at a Graduation Ceremony held in Mumbai. They were handed out certificates and trophies by Anil Khanna, Managing Director -Blue Dart for their performances in the programme, which spanned over a period of four months.

On 4th Feb 2008, Blue Dart, along with its partnering NGO Oasis India, kick-started its training programme - BLUE EDGE to enhance and create employability for India's youth at a premise in Bandra East, refurbished solely for the purpose of training. Blue Edge would entail training of approximately 50 beneficiaries in a 4-month course on General Knowledge, English Speaking, Basic Computer Skills, Life Sciences and Customer Orientation.

The programme is designed to educate the beneficiaries about the possible employment opportunities, thus enabling them to make informed choices and most significantly would bring stability into their lives. Blue Edge had identified vocational training as the best strategy for these beneficiaries to prosper and succeed in this era of technological advance. These individuals will be better equipped to develop and utilize new skills in their professional domain. Moreover, soft skills represent a fundamental attribute that today's knowledge based economy is demanding of its employers, employees and businesses.

Speaking on the occasion Anil Khanna, Managing Director - Blue Dart Express Ltd said, "We know that the profitable growth of our company depends on the economic, environmental, and social sustainability of communities across the world. And we know it is in our best interests to contribute to the sustainability of those communities. Team Blue Dart stands totally committed to this initiative and is optimistic of making a difference in a few lives all of whom they endeavour to empower with knowledge skills and attitude to make them employable in society and contribute positively to it."

Speaking on the occasion Ketan Kulkarni, Head - Marketing, Corporate Communications & Sustainability - Blue Dart Express Ltd said ' The onus is on us to hand-hold the young generation to be able to face the tough future ahead. We train them so that they become more confident and self-reliant and with the right skill-sets will definitely make a mark in this world. This is what we have taken upon ourselves.'

Blue Dart has been a socially conscious organization. It has actively participated in other very important community programs that involve volunteering activities for community cleaning, recycling waste, go-green initiatives, blood donation drives and is actively involved with various NGOs for socially conscious initiatives.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,100 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart was selected as a Business Superbrand from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, both for three years in a row and has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded the NDTV Business Leadership Award 2008 and the Asia Brand Congress Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best under Billion' companies.

The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers.

For further information contact :

marketing@bluedart.com
Dated :January 23, 2009

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