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Blue Dart announces super saver University Express: PRE-PAID COUPONS

Value-added service for university applications worldwide.

ᄋ University Express Pre-paid Coupons offer additional savings to the existing University Express service to over 220 countries world-wide.

ᄋ Pre-paid Booklets come with five and ten coupons in values of Rs. 4375 and Rs. 8250 respectively.

ᄋ Students save an additional 12% and 17% respectively.

ᄋ Offer available across 350 Blue Dart - DHL retail outlets in the country.

ᄋ Full-feature of University Express available with this service.

Mumbai : February, 10 , 2009:

South Asia's premier number one express air and integrated transportation, distribution and logistics Company, in association with DHL, now offers students a super-saver value-added option: University Express Pre-paid Coupons.

With DHL University Express, students enjoy unique benefits while shipping university documents to anywhere in the world through DHL's premium express service at a special flat rate of just Rs 990 for applications up to 500 gms.

Understanding the needs of the student community, the super saver University Express Prepaid Coupons have been introduced to further support them in managing their critical university documents around the world. The Coupons are available in two options of booklet values. A ten-coupon booklet is valued at Rs 8250, offering an additional saving of 17% and a five-coupon booklet is valued at Rs 4375, offering an additional saving of 12%.

The Prepaid Coupons are valid / redeemable across the largest network of combined 350 Blue Dart - DHL Retail outlets across the country.

Ketan Kulkarni, Head- Marketing, Corporate Communication and Sustainability said, "The hard work that is involved in preparing the letters of recommendation, certificates, bank drafts, statement of purpose and university applications go in vain if they do not reach their destination well and on time. DHL's University Express is an exclusive air express service, designed to deliver student applications to universities abroad in a reliable, fast and secure way. Blue Dart and DHL have established credibility among corporate customers in shipping their critical documents which are time sensitive; we are extending this service to students who wish to deliver their critical documents, which have the potential to decide their academic career."

He added, "University Express: Prepaid is a super saver option available for students needing to send multiple documents to Universities / colleges. It is easy to use and the prepaid coupons can be redeemed across the largest network of 350 Blue Dart - DHL retail outlets in the country."

Other value-added services with University Express:

ᄋ ISIC: On sending 3 international shipments through University Express, a student can avail of the prestigious International Student Identity Card (ISIC). This ensures great value savings on international travel, hostel accommodation and recreation. The student can also avail of discounts on Kingfisher Airlines for domestic travel.

ᄋ HDFC Bank Education Loans: Students can avail of speedier loan processing facility and get exclusive savings and benefits on processing fees, telegraphic transfer charges and special NRE account with Free International Debit Card.

ᄋ Free home pickup for normal University Express documents.

ᄋ Multiple shipment tracking options. A student can track the shipments anytime, anywhere through email, web or through customer service helplines.

ᄋ On booking 8 international shipments through University Express, a student can avail of a Mitashi Headphone and ISIC card.

In the domestic space, Blue Dart and DHL also offer a 50% flat discount on regular charges for student applications to universities and colleges.

The Prepaid University Express initiative is part of the 25 new initiatives that Blue Dart is committed to for the next one-year period. The new initiatives by Blue Dart will upgrade its product range and improve service quality, thereby offering customers state-of-the-art air and ground express solutions across the country.

Some of these products are designed specifically for industries with time definite requirements and there are others, which cater to vertical specific requirements. Such customized services will allow flexibility to the shipper and consignee and improve customer satisfaction.

Blue Dart also announced Quality initiatives, which will take its already best in class and globally benchmarked service quality to a higher level. These initiatives are aimed at strengthening and enhancing Blue Dart's premier position as the leading air and ground express distribution service provider in India.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,230 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart was selected a Business Superbrand for the fourth time consecutively from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, three years in a row. It has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded the NDTV Business Leadership Award 2008 and the Asia Brand Congress Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best under Billion' companies.

The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers. For further information, please visit our website at www.bluedart.com.

For further information contact :

marketing@bluedart.com
Dated :February 10, 2009

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