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Blue Dart launches time definite services for its customers

ᄋ Value-added time definite services for Domestic Priority and Dart Apex

ᄋ Delivery by 10:30 am for Domestic Priority and 12:00 noon for Dart Apex

ᄋ Full Money Back Guarantee (MBG) in case of delivery failure

ᄋ Time definite services to ensure faster turnaround and lower costs for businesses

ᄋ Individual customers to benefit from such nimble services

Mumbai : August, 11, 2009:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and logistics company has added another important milestone in its leadership of the Express industry with the introduction of time definite services to and from selected cities in India.

These time definite services are available on Blue Dart's Domestic Priority and Dart Apex products:

'Domestic Priority 1030'

Targeted at time-critical business-to-business needs, this guaranteed door-to-door time definite delivery service by Air ensures that documents and small shipments are delivered the next possible business day by 10:30 am.

'Dart Apex 1200'

A guaranteed door-to-door time definite delivery of commercial shipments by Air that require regulatory clearances and specialized handling, on the next possible business day by 12:00 noon, this service is targeted at time-critical business-to-business needs.

Domestic Priority 1030 and Dart Apex 1200 are Express time definite services with Money Back Guarantee (MBG) to select postal codes in Chennai, Delhi, Ahmedabad, Mumbai, Hyderabad, and Bangalore. Pickup services are available from Chennai, Delhi, Ahmedabad, Mumbai, Hyderabad, Bangalore, Kolkata, Navi Mumbai, Gurgaon, Noida, Ghaziabad, Vadodara, Anand, Indore and Dewas.

Calling this initiative another effort to serve customers as an integrated logistics service provider, Ketan Kulkarni, Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said, "Blue Dart's penchant for continuous innovation has led it to introduce these extremely smart, value-added services aimed at providing convenience and flexibility to our customers' business. It also addresses individual needs, where the customer may be available only pre 10.30 am or 12:00 noon for the day and would like deliveries to be made within that particular time. With Net Service Levels of 99.96%, we are confidently backing this product with a full money back guarantee. It only reinforces customer confidence in Blue Dart's high levels of service quality, which have become the standard and benchmark for the Express industry." These value-added services of Domestic Priority 1030 and Dart Apex 1200 are extremely suitable for all retail and credit customers and comes with 24x7 real time tracking of shipments and hassle-free regulatory clearances in all states, thereby ensuring peace of mind to our customers.

These services are the finest that have been introduced in the Domestic market and comes with a unique and first of its kind, full MBG - Money Back Guarantee. In case of a delivery failure2 within the stipulated time, the customer will be entitled to a full refund for their Domestic Priority 1030 / Dart Apex 1200 shipment.

"These initiatives are part of Blue Dart's commitment to its customers that even in these tough economic times, Blue Dart will continue to innovate and add value to their businesses. These time definite services would bring down the turnaround time and cost of operations for businesses, clearly allowing them to respond to customer needs faster with just-in-time deliveries. This can act as a critical advantage point in a fiercely competitive environment in the current economic downturn and uncertainty" Ketan Kulkarni added.

The Time Definite product is part of the 25 new product and service initiatives that Blue Dart will be launching this year. The new initiatives by Blue Dart will upgrade its product range and improve service quality, thereby offering customers state-of-the-art air and ground express solutions across the country. Blue Dart also announced Quality initiatives - First Choice & Net Promoter Approach (NPA), which will take its already best in class and globally benchmarked service quality to a higher level. These initiatives are aimed at strengthening and enhancing Blue Dart's premier position as the leading air and ground express distribution service provider in India.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,552 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart was selected a Business Superbrand for the fourth time consecutively from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, four years in a row. It has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded with the Asia Brand Congress Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best under Billion' companies.

The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers.

For further information contact :

marketing@bluedart.com
Dated :August, 2009

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