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Graduation Day for Blue Edge students

Underprivileged youth awarded certificates and trophies

Mumbai : November, 25, 2009:

BLUE EDGE - Empowering Lives, an initiative by Blue Dart and the NGO Oasis India, felicitated the fifth batch of students who have successfully completed the program at a Graduation Ceremony held in Mumbai. The students received certificates and trophies from Yogesh Dhingra, COO and Finance Director, Blue Dart Express Ltd., for their performance in the program, which spanned over a period of six months.

Blue Edge - Empowering Lives, a program meant to support, educate and train underprivileged youth has empowered over 250 students over the past 20 months. Many of them are placed in successful and reputed organizations in Telecom, Retail, Consumer Goods etc and have effectively kick-started their potentially flourishing careers. These individuals today are better equipped to develop and utilize new skills in their professional domain and are gearing up for the demands of a knowledge based economy and are a step closer in adding stability to their lives.

Speaking on the occasion Yogesh Dhingra, COO and Finance Director, Blue Dart Express Ltd said, "Blue Edge is an initiative aimed at promoting education amongst the underprivileged youngsters. The focus of this program is to facilitate youth to emerge as productive assets and create conditions for them to develop into acting citizens of a democratic society. We are determined to guide and make a difference in the lives of the youth, to empower them with knowledge skills and attitude, make them employable in society and contribute positively to it."

A delighted Blue Edge student - Tabasum Baqa on receiving her certificate said," This course has given me a lot of confidence and will help me put my best foot forward in my life henceforth. Today I am more optimistic about my opportunities in life. I am sure to use this experience positively to build up a stable future for me and my family."

Blue Dart is a DHL Group company and the Blue Edge -Empowering Lives program falls under the aegis of the three pillars of Corporate Social Responsibility and Sustainability of the Group, namely Education, Environment and Disaster Management. Blue Edge - Empowering Lives is an education platform to ensure that the underprivileged section of the society is not deprived of education as a building block to their ability to earn and support their future and families and contribute positively to the community.

Located at a premise in Bandra, Mumbai, which is refurbished solely for the purpose of the training, BLUE EDGE - Empowering Lives entails training of approximately 50 beneficiaries over a period of six months on English - written and verbal communication, Computer Skills, Life Skills and Customer Orientation. The program is designed to educate the beneficiaries about the possible employment opportunities, while equipping them with relevant skill sets, thus enabling them to make informed choices and most significantly bring stability into their lives.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,479 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the Business Superbrand status (amongst 1699 brands) and Reader's Digest Most Trusted Brand Gold Award, both for 4 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008 and the World Brand Congress - Brand Leadership Award in 2009 and acknowledged as the Best Service Provider of the Year 2009 at the ELSC Awards. The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education.

For further information contact :

marketing@bluedart.com
Dated :November, 2009

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