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Cross the Barriers of time and distance with Rakhi Express

ᄋ Reliable delivery of 'Rakhi' to over 25,498 locations in India

ᄋ Specially designed handcrafted box absolutely free

ᄋ Specially designed pre-printed card carrying a special message

ᄋ Online Tracking 24x7 and customer support

ᄋ Discounted Price of Rs.249/- (all inclusive) to anywhere in the country

Mumbai : August, 12, 2010:

In the auspicious occasion of 'Raksha Bandhan' that celebrates the unifying, ever-lasting and chaste love, care and respect of a brother and sister, Blue Dart Express Limited, South Asia's premier number one express air and integrated transportation, distribution and logistics company salutes the spirit of oneness by offering the unique Rakhi Express'.

Thus, this season distances will not matter anymore. Sisters can reach out to their brothers with their love, affection and wishes without any difficulty, even during the uncertain monsoons. 'Rakhi Express' will ensure timely delivery of the 'Rakhi' anywhere in the country.

Sisters can send love to their brothers packed in a unique handcrafted 'Rakhi Box'. The attractive, sturdy and convenient box is designed to carry the 'Rakhi' and 'Tikka' along with a pre-printed special message card, which comes at no additional cost. This exclusive service comes for Rs. 249/- only (inclusive of taxes) to anywhere in the country.

Rakhi Express is also available for international destinations in over 220 countries. A discount of Rs. 500/- is on offer.

These offers are available at 380 Blue Dart-DHL stores across India. There is also the option of free pick-up from your place, making it a complete door-to-door service. The entire package makes it an extremely convenient and feasible option with excellent value for money.

Speaking on the occasion, Ketan Kulkarni, VP & Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said "Blue Dart has always been driven by customer requirements & expectations and this in turn pushes us to design distinctive services like the Rakhi Express. All brothers and sisters try to reach out to each other on this auspicious day. Today, more and more women decide to relocate for education or better job opportunities, thus staying far from their families. The increasing distances evoke the desire to be together even more. However, not connecting on time can really be a deterrent to this beautiful wish. With millions of Rakhis being sent across the country during the heavy monsoon season, there is every chance of it failing to reach the person on time for the occasion. Blue Dart has taken the mandate of delivering the love of a sister to her brother at the right time in the right condition. They can avail this service to send Rakhis and can rest assured of timely and intact delivery"

About Blue Dart: Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 25,498 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the 'Superbrand' status 5 times in a row and the Reader's Digest Most Trusted Brand Gold Award, 5 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008, the World Brand Congress - Brand Leadership Award and the Best Service Provider of the Year in 2009. In 2010, amongst a host of awards, Blue Dart was conferred with the Organization with Innovative HR Practices 2009-10 and Best Employer Award on Employee Retention at the Global HR Excellence Awards, WHRDC Meet 2010. Recently, Blue Dart was honoured with the 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium). Blue Dart has also been recognized as one of India's Best Companies to Work For 2010 in a study by Economic Times and Great Place to Work® Institute, India.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education. Apart from various other initiatives in Sustainability, in an effort to reducing its carbon footprint, Blue Dart registered an improvement on CO2 efficiency by 10% year-on-year.

For further information contact :

marketing@bluedart.com
Dated :August, 2010

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