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Blue Dart wins Award for Best Motivational Practice in Services

A Maiden award instituted by AIMA - Indian Oil Corporation Ltd.

Mumbai : August, 30, 2010:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and logistics Company, has been honored with the "Award for Best Motivational Practice in Services" by All India Management Association (AIMA) and Indian Oil Corporation Ltd (IOCL). The Award has been instituted to encourage employee motivational programs and practices in organizations in the manufacturing and services industries, leading to more effective management and leadership.

The Award was presented at the Inaugural Session of AIMA's flagship HR event called National HRM Summit on 20th August 2010 at Hotel Lalit, New Delhi. The Summit was attended by over 300 delegates from the industry across the country. As the winning organization, Blue Dart made a case study presentation of its 'Best Motivational Practice' on the second day of the Summit.

Mercer, a renowned HR consulting firm was the knowledge partner for this prestigious Award. Based on the evaluation criteria, they conducted a Survey in which two questionnaires were administered on the participating companies to gather relevant information. One was administered on a random selection of employees to gather the voice of the employee and measure their level of satisfaction. The second questionnaire was administered on the HR personnel of the participating company to seek information on the HR processes, practices, manpower statistics, demographic data, etc. The companies shortlisted on the basis of the Survey were further evaluated by a distinguished Jury consisting of eminent personalities from HR and academia. They judged 57 participating organizations on critical parameters before reaching a final decision. The Award Jury unanimously chose Blue Dart Express Limited under the Services category and Marico Limited under the Manufacturing category as the winners.

Commenting on the occasion Barttanu Das, Sr. VP - Human Resources, Blue Dart Express Ltd said, "Blue Dart's achievements can be attributed to its strong employee base. Blue Dart's people strategy has been unique and reflects of the critical role played by its employees. While holding onto good talent, we appropriately develop them for greater future responsibilities. This is what has led to our 'People First' policy, which emphasizes on individual development, growth, care and nurturing of our employees within the framework of our day-to-day work and operations. Regular feedbacks, internal communication systems, employee support mechanisms, rewards and recognition are some of the basic tools that ensure employee's loyalty towards the organisation for a longer period of time."

"Blue Dart aims to be the 'Employer of Choice' providing an ideal environment for employees. We will always demonstrate respect without compromising on results. Blue Dart inculcates values and passion amongst employees that translate into impeccable service quality and greater commitment towards customers." added Barttanu Das.

Over the years, Blue Dart has maintained credibility as a people focused organization with a strong and motivated people force of more than 6300 employees. It has been recently recognized as one of India's Best Companies to Work For 2010 in a study conducted by Economic Times and Great Place to Workᆴ Institute, India. Blue Dart also received the Award for Best HR Strategy in Line with Business and Award for Innovative Retention Strategy at the Asia'a Best Employer Awards 2010, Singapore.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 25,498 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the 'Superbrand' status 5 times in a row and the Reader's Digest Most Trusted Brand Gold Award, 5 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008, the World Brand Congress - Brand Leadership Award and the Best Service Provider of the Year in 2009. In 2010, amongst a host of awards, Blue Dart was conferred with the Organization with Innovative HR Practices 2009-10 and Best Employer Award on Employee Retention at the Global HR Excellence Awards, WHRDC Meet 2010. Recently, Blue Dart was honoured with the 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium). Blue Dart has also been recognized as one of India's Best Companies to Work For 2010 in a study by Economic Times and Great Place to Work® Institute, India. Blue Dart also received the Brand Leadership Award at CMO Asia Awards 2010, Award for Best HR Strategy in Line with Business and Award for Innovative Retention Strategy at the Asia'a Best Employer Awards 2010, Singapore.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education. Apart from various other initiatives in Sustainability, in an effort to reducing its carbon footprint, Blue Dart registered an improvement on CO2 efficiency by 10% year-on-year.

For further information contact :

marketing@bluedart.com
Dated :August, 2010

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