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Blue Dart expands ONE RETAIL footprints

. Opens 4 new stores across Mumbai

. Increases count to 419 stores across India

Mumbai : June, 22 2011:

Blue Dart Express Ltd., South Asia's premier courier, and integrated express package Distribution Company, today inaugurated 4 new Blue Dart - DHL ONE RETAIL stores across Mumbai (Mahim, Bandra Kurla Complex, Goregaon) and Navi Mumbai (Airoli), thus taking the count to 419 ONE RETAIL stores across India.

The ONE RETAIL initiative by Blue Dart and DHL leverages the leadership position enjoyed by both the brands. It offers customers the freedom to avail of domestic as well as international products in both Blue Dart and DHL outlets. Both Blue Dart and DHL are well established brands, with strong brand recall and loyalty. They draw on each others' strengths through collaboration and sharing of knowledge and best practices that make it a formidable unified team in the eyes of the customer. The ONE RETAIL store is yet another initiative where the customers stand to gain from Blue Dart's domestic network and DHL's global reach.

"Blue Dart and DHL have always focused on customer requirements and have constantly innovated to ensure customer delight. Our customers' trust and loyalty have driven us to design distinctive and customized services like the ONE RETAIL. We have a strong team and an extremely well thought-out strategic focus till 2015. As part of this strategy, Blue Dart and DHL have formed an X-BU (cross Business Units) initiative that aims to 'collaborate and simplify' customers' lives. This also includes increasing the count of ONE RETAIL stores to 1000 across India by 2015," says Anil Khanna, Managing Director, Blue Dart Express Ltd.

In recent times, Blue Dart has opened ONE RETAIL stores in the North (Mohali, Panchkula, Lucknow Gomti, Mohan Cooperative) and South (Perambur, Vadapalani, Madinaguda, LB Nagar, Tolichowki, Banashankari, Saibaba Colony, Thampanoor, Quilon, Vytilla, Yelahanka).

About Blue Dart:

Blue Dart, South Asia's premier courier, and integrated express package distribution and logistics company, offers secure and reliable delivery of consignments to over 26,830 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Some of these include Superbrand and Reader's Digest Most Trusted Brand Gold Award, 6 years in a row, Reader's Digest Most Trusted Brand Gold Award, 6 years in a row, one of India's Best Companies to Work For 2010 in a study by Economic Times and Great Place to Work´ż« Institute, India, Forbes 'Best under a Billion' companies in Asia, Dun & Bradstreet top 500 companies of India, Brand Leadership Awards at the Asia Brand Congress and World Brand Congress, Best Service Provider of the Year, Organization with Innovative HR Practices 2009-10 and Best Employer Award on Employee Retention at the Global HR Excellence Awards, World HRD Congress Meet 2010 and 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium) to name a few.

Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education. Apart from various other initiatives in Sustainability, in an effort to reducing its carbon footprint, Blue Dart registered an improvement on CO2 efficiency by 10% year-on-year,

For further information contact :

marketing@bluedart.com
Dated :June, 2011

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