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Celebrate Raksha Bandhan with Blue Dart's 'Rakhi Express'

  • Reliable delivery of 'Rakhi' to over 27,005 locations in India & across 220 countries
  • Specially designed handcrafted box absolutely free
  • A chance to win a Titan watch for your brother absolutely free

Mumbai : August, 05 2011:

Today globalization has become a buzzword with everybody moving to different cities or countries either for job, studies, to pursue a hobby or due to matrimony. The impact of globalisation is felt most during festive and joyous occasions when those who are away are unable to partake in the celebrations with their near and dear ones.

One such festival is Raksha Bandhan that marks the everlasting love between a brother and sister. Through the ceremonial tying of the 'Rakhi', the brother promises to protect the sister from all harm, while the sister prays to God to protect the brother from all evil. The close familial ties in India make it a day to be celebrated with much gusto across the country.

However, for those who cannot be with their sisters/brothers on this day, Blue Dart has introduced Rakhi Express - a unique customized solution that will break geographical barriers and ensure timely delivery of the 'Rakhi' anywhere in Blue Dart country and internationally. This service is available at all the 426 Blue Dart-DHL Retail stores.

Key elements of the Rakhi Express:

Domestic:

Rakhi Box:

- Send your own Rakhi in an exclusively designed handcrafted Rakhi box designed to carry Rakhi and Tikka

- Accompanied by a pre-printed card carrying an expressive message

Rakhi Envelope:

- Send your own Rakhi in a specially designed festive coloured 'Rakhi Envelope'

Not just this, Blue Dart offers sisters an opportunity to win Titan watches for their brothers absolutely free. With the right hand adorned with Rakhi, the classic and stylish Titan watch makes for a perfect accessory on the brother's left wrist. All they have to do is fill a slogan form that makes them eligible for a lucky draw. 100 best slogans stand to win Titan Watches. This offer is open from 11th July 2011 to 15th August 2011.

International:

DHL Express offers to bridge the distances between brothers and sisters who stay continents apart.

Rakhi Envelope:

- Send your own Rakhi in a special Rakhi envelope with a personalized greeting card from DHL

With the International Rakhi Express, sisters in India can avail exclusive discounts on tariff from 11th July 2011 to 15th August 2011.

Speaking on the occasion, Ketan Kulkarni, VP & Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said "Blue Dart has always been driven by customer requirements & expectations and this in turn pushes us to design distinctive services like the Rakhi Express. In today's scenario as education or better job opportunities require one to relocate thereby creating a distance barrier, Blue Dart basis its expertise, network and leadership position has taken the mandate of bridging this gap and delivering the love of a sister to her brother at the right time. They can not only avail this service to send Rakhis and be assured of timely and secured delivery but also be a lucky winner of the slogan contest and win a stylish Titan watch for their brother absolutely free."

About Blue Dart:

Blue Dart Express Ltd., South Asia's premier courier, and integrated express package Distribution Company, offers secure and reliable delivery of consignments to over 27,005 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Some of these include SUPERBRAND and 'Reader's Digest Most Trusted Brand Gold Award' 6 years in a row, one of 'India's Best Companies to Work For' by The Great Place to Work® Institute twice successively, Organization with Innovative HR Practices 2009-10 and Best Employer Award on Employee Retention at the Global HR Excellence Awards, BSE Best CSR Practice Award and 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium) to name a few.

Blue Dart accepts its social responsibility by supporting climate protection (Go Green), disaster management (Go Help) and education (Go Teach). Apart from various other initiatives in Sustainability, in an effort to reducing its carbon footprint, Blue Dart registered an improvement on CO2 efficiency by 10% year-on-year.

For further information contact :

marketing@bluedart.com

Dated :August, 2011

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