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BLUE DART LAUNCHES MOBILEDART

- First wireless initiative in the domestic express industry -

Mumbai, March 21 2001: Blue Dart Express Limited, India's leading integrated express and logistics company announced the launch of MobileDart at a press conference held in the city today.MobileDartTM is the first wireless initiative developed and launched by a domestic express company, and encompasses delivery of value-added solutions over SMS (Short Messaging Service) as well as WAP (Wireless Application Protocol).

Launching this service, Malcolm Monteiro, Senior Vice President - Sales & Systems, Blue Dart Express Limited said, "The launch of MobileDart is a continuation of Blue Dart's initiative in consistently delivering technology solutions that will add value to customers. MobileDart - WAP and SMS empower customers with control over their shipments anywhere, anytime, all the time".

MobileDart - WAP works on any mobile phone or device which supports Wireless Application Protocol.

Using MobileDart-WAP, the customer can check the current status of his shipments on-line by entering the waybill number. In the case of an undelivered shipment, he can choose to receive delivery details by email or SMS. The customer can also access the Location Finder which provides details about all locations service by Blue Dart, based on a pincode. Information about all the Service product offerings as well as the company is also available on the WAP site (wap.bluedart.com). This enables the customer to make a shipping decision on the run.

MobileDartTM - SMS works on any mobile phone or device which supports sending email over SMS (Short Messaging Service).

This service provides two tracking features - current status of shipments forwarded, and automated intimation on delivery of the shipment. To know the current status of his shipment, all the customer has to do is to send a message to t@bluedart.com, followed by the waybill number. MobileDart-SMS will respond with the current status details. To receive an automated advice when a shipment is delivered, the customer just sends a message to i@bluedart.com followed by the waybill number. An intimation will be received by the customer as soon as the shipment is delivered.

Blue Dart's website may be accessed at www.bluedart.com and the WAP site at wap.bluedart.com.

Blue Dart Express Limited is India's leading express company with a 38% share in the domestic market. Blue Dart today offers a comprehensive range of services and products for both international and domestic shippers. Blue Dart's continuous commitment towards understanding the needs and concerns of the customer has enabled it to provide unmatched standards of service quality with 99.95% reliability levels in the express industry. Over the years, Blue Dart has managed to expand this market rapidly, which is reflected in its turnover growth over the last three years. Blue Dart is the largest Global Service Participant of FedEx, the world's largest air express transportation company

For further information contact

marketing@bluedart.com
Dated : February 28, 2001

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