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BLUE DART LAUNCHES `RAKHEE EXPRESS'

Ahmedabad : August 7, 2003

Blue Dart Express Limited, South Asia's largest integrated air express, courier and logistics company, today announced the launch of 'Rakhee Express'. This special service is available at all Blue Dart counters in Ahmedabad, Baroda, Surat and Indore for any destination in the country.

Packaged in specially designed envelope, this service comes in recognition of the significance of the festival of Raksha Bandhan.

Announcing the launch of 'Rakhee Express', Bhaskar Roychowdhury, General Manager, Western Region, Blue Dart Express Limited said, "Raksha Bandhan is about nurturing relationships and a rakhee is a promise of trust and security. The service that we are offering is an extension of this promise".

Blue Dart, South Asia's leading courier and integrated air express package Distribution Company with dedicated aviation infrastructure, offers secure and reliable delivery of consignments to over 13,600 locations in the region. Through its sales alliance with world #1, DHL Worldwide Express, Blue Dart offers its customers the DHL advantage of global reach, unmatched cross-border specialisation and greater network flexibility. Blue Dart has been re-certified recently, as one of a handful of Indian companies, to the new global ISO 9001-2000 standards. The Blue Dart team drives marketplace leadership through its unique aviation system, cutting edge technology, innovation and value-added services to deliver unmatched standards of service quality to its customers.

For further information contact :
marketing@bluedart.com
Dated : August 7, 2003

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